The Zero to One

Unlock the growth secrets that built the world's leading startups.

Read by founders, builders, and investors at top startups and funds.

Featured

How Figma won design and scaled to a $20B valuation

Product-Led. Champion-Loved.

Sheldon Bishop

Feb 13, 2025

How Arc became the tech world's favorite way to use the internet

Arc's disco on the dancefloor.

Sheldon Bishop

Sep 13, 2024

How lemlist grew to a $150 million valuation

Your success = Customer success.

Sheldon Bishop

Mar 7, 2024

The Library

How Thera is building the Financial Operating System for SMBs

Building Hubspot in a world of Salesforces

Sheldon Bishop

May 22, 2025

How Fuelfinance is growing to $4M ARR helping founders understand finances

Making finance fun.

Sheldon Bishop

Apr 29, 2025

Do hard things. And stick with them.

Avoid the trap I fell into.

Sheldon Bishop

Mar 8, 2025

How Oceans scaled to $15M ARR by solving for talent.

Exceptional talent. Exceptional business.

Sheldon Bishop

Feb 27, 2025

How Figma won design and scaled to a $20B valuation

Product-Led. Champion-Loved.

Sheldon Bishop

Feb 13, 2025

How Figma grew with Product-Led Growth (PLG). Getting Champions to spread the word

Champions in. Product out.

Sheldon Bishop

Jan 17, 2025

The first calendar year for The Zero to One.

Some big news for 2025.

Sheldon Bishop

Jan 4, 2025

How Figma turned users into Champions

Keep your family close. Keep your users closer.

Sheldon Bishop

Dec 26, 2024

How Figma made design multiplayer

From singles to a team sport.

Sheldon Bishop

Dec 20, 2024