15 minute daily LinkedIn routine to grow 📈

I recently started using a new tool to grow on LinkedIn. Taplio.

It was recommended by all the top creators - and it’s amazing!

I just need to become more consistent with using it. But that’s by no means Taplio’s fault. In fact, they’ve done a lot to build my confidence and get me posting.

One thing I’ve really loved is their email series to help me grow on LinkedIn.

Last week they sent me one that really hit home, and I thought I’d share to help anyone in the same situation as me - feeling overwhelmed with LinkedIn.

The email broke down a 15 minute daily routine you can use to grow on LinkedIn - simplifying and reducing my feeling of being overwhelmed and hopefully yours too!

Here’s my summary of it:

You don’t need to spend hours a day to grow on LinkedIn - that’s a myth.

Rather, the way to success on LinkedIn is by setting up a daily routine with specific actions and goals.

1. Engage with people you know - 5 minutes 🔊

Growing is not just about your own posts.

It’s also super important to engage with other people’s content. You get noticed by them and their audience.

This leads to people checking your profile and your content.

Doing this also builds stronger relationships with people, which can lead to unexpected and awesome opportunities as well as a network of true fans who want to support you.

🎬 Actions:

• Identify 10-20 people whose content you like and who appeal to your target audience.

• Comment meaningful replies to their posts on a daily basis.

Taplio has a really cool feature called “People I like” where you can select these accounts and comment directly from Taplio - as I said, awesome tool.

2. Engage with people you don’t know - 5 minutes 🗣️

Widening your network is also key.

So do the exact same as above, but with people you don’t know.

And by know, I mean know of them on LinkedIn - i.e., do this with people you haven’t heard about.

🎬 Actions:

• Each week, identify 10-20 people who appeal to your target audience - Taplio has a cool search feature to filter by keywords, where you can find potential users.

• Comment meaningful replies to their posts on a daily basis.

Consider adjusting your “People I like” list as you identify more and more creators.

3a. Post (Mon-Wed-Fri-Sun) - 5-10 minutes 📨

The above two steps drive people to your content.

Now you actually need to have content to show them.

And I promise you, in just 5-10 minutes you can create a well-written, valuable post - I didn’t used to believe this.

But Justin Welsh has an awesome course on LinkedIn growth and it completely changed my mind.

🎬 Actions:

• Create a bank of ideas - somewhere quick and easy to access like your notes app.

• Write about one of them.

3b. DM 5 new people (Tue-Thu-Sat) - 5-10 minutes 📧

It’s probably better to post every day - but to get into it, you can start with four times per week.

This gives you an alternative option to try out before diving into posting every day.

Personal conversations build the best relationships on LinkedIn - and you never know what will come out of it.

🎬 Actions:

• Identify 5 people whose content you like and who you think could be interesting to talk to.

• Send them a genuine, personal DM.

• See where it goes from there.

Repeat this for a few weeks, and hopefully, you’ll be amazed at the results - I myself will be trying this - so let’s see! 🚀

Videos or articles to help your startup go from Zero to One 📽️

• Sam Parr on a few things first-time founders get wrong (link)

• Paddy Galloway’s YouTube playbook (this guy is a YT genius!!) (link)

• 7 ways businesses establish power over their competition (link)

• How The Hustle thinks about voice in their writing (link)

Founder Opportunities 🛎️

• PearX: An early-stage bootcamp for founders with high-potential ideas. Only take on a small cohort for their 14-week program, which runs from the end of June. The deadline to apply is 1 May. (link)

• 500 Global Flagship Accelerator Program: One of the first accelerator programs, 500 Global started its Flagship Accelerator back in 2010. Applications are on a rolling basis year-round. (link)

• Y Combinator (YC) S24: Taking place from Jul-Sept 2024 in San Francisco, the world’s preeminent startup accelerator, YC, is now accepting applications to their Summer 2024 batch. Some of their past investments include Stripe, Twitch, Airbnb, Reddit, and Zapier. The deadline to apply is 22 Apr. (link)

• SaaStr Fund 2024: SaaStr invests in 2-4 B2B/B2D/SaaS startups per year, in the $100k to $2M ARR range. And generally invest between $500k to $4M (link)

Tools of the week 🔨

Meet Ava, The World’s Best AI BDR

With a database of 250M+ leads, built-in email warmup, advanced lead research, and the ability to send 1000s of hyper-personalized emails, Ava provides end-to-end cold email automation. With plans starting from $225/mo and a 14-day hire trial, what are you waiting for?

Think you need a BDR? Hire Ava instead.

• Clarity: On-demand startup advice from experts.

• PodBravo: Automated podcast content repurposing with AI.

• Lob: Automate end-to-end mail campaigns with intelligent analytics.

• Yuna: AI-powered mental health coach to perform at your best.

• Deeptune: Cinematic dubbing to help you go global.

Cool startup jobs I found this week 🕵️

• Figma is hiring a Director, Growth Marketing

• ClickUp is hiring a Performance Marketing Manager, Display & Video

• Descript is hiring an Engineering Manager, AI Platform

• Benchling is hiring a Global Customer Success Manager

• FlutterFlow is hiring a Chief of Staff