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How Figma grew with Product-Led Growth (PLG). Getting Champions to spread the word

Champions in. Product out.

Sheldon Bishop

The first calendar year for The Zero to One.

Some big news for 2025.

Sheldon Bishop

How Figma turned users into Champions

Keep your family close. Keep your users closer.

Sheldon Bishop

How Figma made design multiplayer

From singles to a team sport.

Sheldon Bishop

How The Hustle sold for over $30M

All the News. All the fun.

Sheldon Bishop

How The Hustle grew to over 2 million subscribers through paid ads.

I'm not smart. I just read The Hustle.

Sheldon Bishop

How the Hustle grew its first 100,000 followers with Reddit

Be where your users are.

Sheldon Bishop

How The Hustle grew by serving a starving crowd.

And making them fat.

Sheldon Bishop

How Jasper grew to $80M ARR by lowering the AI learning curve

Easy to use. Easy to pay.

Sheldon Bishop

How Jasper won AI marketing by rushing to find and acquire users

The first to win.

Sheldon Bishop

How Jasper became the fastest-growing marketing tool by finding Founder-Market Fit

Stacking marketing wins.

Sheldon Bishop

How Arc became the tech world's favorite way to use the internet

Arc's disco on the dancefloor.

Sheldon Bishop